Hirello
Employers
Employers site
For investors

Hirello starts where the job ad ends.

Employers juggle emails and spreadsheets. Job seekers search scattered sites, apply and often hear nothing. Hirello brings both sides together: a marketplace for Sport jobs and a workspace to manage the hire.

We’re raising capital to grow Hirello in Sport, then expand into other sectors. Interested in investing? Speak directly with our co-founders.

See how it worksRequest a call with Robert
A word from our co-founder - Robert McMurtrie
Live now
Sport roles
Curated daily across the global Sport market.
Product
Marketplace and workspace
Built and tested. The Sport feed is live.
Team
4 business exits
Two in Sport recruitment.

Live now on Hirello’s Sport Job Feed

  • Junior Netball Co-ordinatorMelbourne Girls Grammar SchoolSouth Yarra
  • Operations ManagerTRL AustraliaBrisbane
  • Activities OfficerPolice Citizens Youth Clubs NSW LtdSouth Windsor
  • CHIEF EXECUTIVE OFFICERHender ConsultingAdelaide
  • Foundation & Corporate Sales ManagerQueensland CricketAlbion
  • Return to Play Strength & Conditioning CoachWestern ForcePerth
  • 3x3 Hustle ManagerWall StreetMelbourne
  • Recreation LeaderCity of MonashGlen Waverley
  • Golf Operations AttendantRoyal Fremantle Golf ClubFremantle
  • School Program CoordinatorCamberwell Grammar SchoolCanterbury
  • Talent Development Coach (SA/VIC)Boccia AustraliaAdelaide
  • Fan Experience & Events Lead (Parental Leave Cover)Parramatta EelsKellyville
  • Digital Audience & Content LeadProVelo Super LeagueMaroochydore
  • Commercial Partnerships ManagerCricket VictoriaSt Kilda

Hiring isn’t advertising.
It’s everything that happens next.

For employers, the real work starts when applications arrive.
For job seekers, that’s often where visibility stops.

For employers

Applications arrive. Work begins.

  • CVs spread across emails, folders and spreadsheets
  • Shortlists and panels need coordinating
  • Time wasted screening unsuitable applicants
For job seekers

The application goes in. Then silence.

  • No idea whether an application has been viewed
  • Little or no feedback
  • Opportunities scattered across multiple sources

Hirello solves what happens next.

Three connected parts bring the whole process together for employers and job seekers. See entire presentation

Applications arrive as files. They become candidates.Employers can advertise the role on Hirello’s Sport Job Feed with Classic, or use Express for a role already advertised elsewhere. Either way, CVs and cover letters from any source are parsed into candidate records without retyping. JobScore assesses each application against the role as it arrives. It does not rank candidates or choose a winner. The decision stays with people.
Questions answered. Interviews booked. References done.Screening answers attach to the candidate, interviews book against real availability across time zones, every message sits in one inbox for that job, and reference requests go out and come back on their own. Each of these reaches the candidate in the Job Seeker App.
Hiring is a team decision. Finally, a workspace built for it.In Sport, hiring is rarely one person’s call. Panels pull in people from across the organisation and the wider sporting community. Instead of emailing shortlists and chasing feedback, everyone works in one place, assessing and ranking independently while the evidence and reasoning stay with the job.

Live with a full feed.

Marketplaces face a cold-start problem: job seekers need jobs, and employers need job seekers.
Hirello already has a populated, searchable global Sport job feed.

Live now

Sport roles, searchable today

We search. We filter. We sort. Before they arrive.

Job seekers search roles that already exist, with each one scored, mapped and filterable. Employers advertise with Hirello or bring applicants from anywhere into one hiring workspace.

Each listing attracts job seekers and identifies an employer Hirello can reach. Robert used the same strategy to build sportspeople.com.au, later proven globally by Indeed.

Also available on iPhone and Android

Built by people who have run the hard half of hiring.

Both co-founders have spent their careers in this market, and built the platform with the team they run.

Co-founder
Managing Director

Robert McMurtrie

Forty years in recruitment and job-board innovation. Founded Sportspeople Recruitment in 1996, Australia and New Zealand’s first specialist Sport recruiter, and sold it in 2025 after 3,500 executive placements. Launched sportspeople.com.au in 1999 at the print-to-online transition, built it into the region’s most recognised niche employment marketplace for Sport jobs, and sold it in 2018 having carried 125,000 listings. More than 6,000 interviews on selection panels. M.Ed, University of Sydney.

Businesses founded3, including Hirello. 2 sold, both in this sector.
Co-founder
Chief Innovation Officer

Lachlan McMurtrie

Thirteen years in the sector: sportspeople.com.au from 2013, Sportspeople Recruitment from 2015, and Global Recruitment Consultant to 2022. Founded Find a Recruiter in 2022. Owns product direction and AI strategy. Established Hirello’s architecture and design system, built the aggregation engine running its Sport feed, and created the skills-based AI development framework behind the company’s low fixed engineering cost. BCom, University of Sydney.

Businesses founded2, including Hirello.
Contractor
Head of Product & Technology

Nathan Hague

Close to thirty years in technology, across infrastructure, SaaS product development and company ownership. Manages the six-person development team, and is responsible for platform architecture, technical delivery, integrations, testing and release management. Previously founded Easy Networks, sold in 2004, and aretheysafe.info in London, sold to an international security provider. HNC and ONC, Electrical and Electronic Engineering.

Businesses founded and sold2. Four founded in all.

How Hirello makes money

Two ways, both charged against a live vacancy rather than a monthly subscription.

The wedge

Hirello Express

AU$199 + GSTper role. No subscription or lock-in.

For employers already advertising. Bring the applicants into Hirello and manage the hire from there.

  • Keep advertising where you already do
  • A price a manager can sign off alone
  • Charged per active role, so cost follows hiring
The full product

Hirello Classic

AU$220 + GSTonline, or AU$275 invoiced, per role.

Advertise on Hirello’s Sport Job Feed and manage the entire hire in the same workspace.

  • Advertised anywhere, applications land in one place
  • Managed from first application to outcome
  • Charged per listing
PlannedEmployer PremiumAU$150 to AU$300 a month. The first recurring line, added once transactional use is established.
PlannedJob Seeker PremiumFree core tier retained. Recurring, and high margin at scale.
Cost of saleAffiliate commissionsTalentRefer and EmployerRefer pay only on a verified outcome, so acquisition cost is variable rather than fixed.

Everyone sells half of this. We do both.

Everyone else

Job boards find applicants, then stop. Hiring software manages what comes next, usually through a monthly subscription.

Hirello

Hirello Classic does both. Hirello Express starts where your existing ad ends. Neither requires a monthly subscription.

Employers keep advertising wherever they already do. Hirello brings the applications and everything that follows into one place.

Job boards

Applicants, straight in.

Their website

The careers page.

Industry sites

Niche and sector boards.

Social

A role shared anywhere.

Email and referrals

Every reply, captured.

Why smaller employers don’t use hiring software

  • Sold as a subscription

    Pay every month, hiring or not.

  • Built for HR departments

    Too much software for an occasional hire.

  • The volume doesn’t justify it

    A few hires don’t justify a subscription.

Hirello Express
AU$398
JazzHR (Hero)
~AU$1,404
Breezy HR (Startup)
~AU$2,646
Workable (Standard)
~AU$5,039

Two roles a year. Hirello is 8% of the dearest. Per vacancy, not per month.

Vendor-published pricing, plan by plan. Checked 23 September 2026, converted at AU$1 = US$0.71
ProductEntry plan, publishedCost, 2 roles a yearCommitment
Hirello ExpressAU$199 + GST per roleAU$398None
JazzHR (Hero)US$1,000 / year~AU$1,404Annual
Breezy HR (Startup)from ~US$157 / month~AU$2,646Monthly or annual
Workable (Standard)US$299 / month~AU$5,039Monthly or annual

The head start

Three advantages a new entrant would need to replicate. Only one is technology.

Live Sport Job Feed Live Sport roles, refreshed nightly and searchable worldwide.
Sport employers, known market3,137Sport employers who advertised more than once on sportspeople.com.au, of 5,771 who advertised at least once.
Built and owned100%Proprietary technology, products and registered trade marks.
What’s already built
  • Employer website built and security tested
  • Job Seeker app built for iPhone and Android
  • Global aggregation engine and live Sport Job Feed
  • Affiliate infrastructure ready for 2027 launch
  • Multiple penetration testing rounds completed
  • Owned IP and two registered trade marks

The market most hiring software overlooks

Sport is Hirello’s first vertical, not its limit. We’re starting where our founders have more than fifty years of experience between them, then taking the same model into other industries and markets.

Addressable market10.2mEmploying businesses across Australia, New Zealand, the UK, US and Canada.
Core segment~9mEmployers with fewer than 20 people, the segment conventional hiring software is least suited to serve.
2030 target share<0.02%The share required by the plan, leaving substantial room for growth.
Country-by-country employer counts, and the government sources
MarketEmploying businessesTotal businessesSource
Australia994,1782,729,648ABS, Counts of Australian Businesses, June 2025
New Zealand160,500617,330Stats NZ, Business Demography, February 2025
United Kingdom1,418,0005,691,000UK DBT, Business Population Estimates 2025
United States6,274,91634,752,434US Census Bureau, SUSB and Nonemployer Statistics
Canada1,380,0004,970,000Statistics Canada, Business Counts, June 2025
Total10.2m48.8m

We size on employing businesses only. The total number of registered businesses is shown alongside because that larger figure is often quoted as an employer number and is roughly five times bigger.

Sport is where it starts.

Hiring breaks the same way in health, education, retail and hospitality as it does in Sport: an advertisement, then more applications than anyone can read, then a group of people deciding without a system built for it.

Hirello is one platform for those employers, taken vertical by vertical and country by country, from Australia and New Zealand into the UK and Canada.

Every forecast we make is for Sport alone, with no revenue or costs from any other vertical in any year.

Locked content

Want to invest?

Interested in investing in Hirello?

Request the investor pack or speak directly with Robert about Hirello and the opportunity ahead.

Investor support packFinancials and forecastIntended offer termsWholesale Investor details

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